The iPad Cameth. And...I Am Not Sure It Mattered

Last week was another big Apple moment. In classic Apple fashion, Steve Jobs announced the launch of the iPad. Over the course of 90 minutes (though only once some of the giggling stopped (insert feminine hygiene joke here), the audience was given the traditional Jobs-show on how this new tablet-based PC would create an entirely new market segment....which of course, Apple would dominate.

So what does the bloggerati think about the iPad? Well, there seems to be a split decision regarding whether or not the iPad is the "magical" device that Steve Jobs described, or something neat, but not nearly that interesting. Some, such as Slate, love the device, covet it, and want it. Where as others media outlets such as PC World, Wired, CNN, and CNET express disappointment and raise lots of questions regarding the iPad, its positioning, and even the existence of the market for which it is targeted. In fact, even Gizmodo, one of the biggest "Apple polishers" that exists, expresses some reservations regarding the iPad.

What do I think? Well, frankly, I side with the disappointed crowd. As I first wrote a few weeks ago, in order for the iPad (I called it the iSlate then) to be a success, Apple needed to create something remarkable. In order to create something remarkable, Apple would also be required to do some very un-Apple things. Unfortunately, it doesn't seem like Apple took that "advice" and so I am left wondering how the iPad will fit among the crowd of gadgets that we all can choose from today. 

It is not that the iPad isn't interesting. And admittedly, they did get a lot right (For instance, Apple did decide to rely on the iPhone OS for this device and they also priced the basic version of the iPad under $500 (just barely)), but there is a lot missing from the iPad too. In fairness, the iPad does have some unexpectedly cool things too (such as its ability to play games and watch TV), but I am not sure that those things are enough. 

Certainly one could argue that this is just the first version of an entirely new class of devices, but given Apple's stated interest to entirely redefine the market place for computers, this was not the time to be shy.  In fact, I see a lot of real misses in the iPad 1.0 such as:

1) No Flash: This is a huge issue. 99% of what makes the Internet go around is flash dependent. For a device that is supposed to be basically a computer, not having flash is a major bust.

2) No USB: Again, a huge gap. Why? Well, the iPad may be a great device to access the Internet or App store or viewing pictures, but it sure makes it hard to add things to the Internet (e.g. upload photos from your digital camera). This is one example where I think Apple took the "big iPod" theme too far.

3) AT&T: I am really not an AT&T hater, but it stuns me that they would continue down this path with a new device line up. Perhaps their contract with AT&T required it, or perhaps AT&T made it really worth their while, but fact is, this was the change to break lose and drive users in another direction. I wasn't in the room when this fact was announced, but apparently, there was an audible sigh of disappointment when it was announced. I don't blame them.

4) No Camera / Video Conferencing support: So...this is supposed to be the computer of the future but it doesn't take pictures? Or support video conferencing? Huh? This alone would be a major reason to keep me from moving to the iPad.

5) Closed Application Environment: I love the App store. Its awesome. But I also like the option of using other applications. The iPad doesn't do that. When you buy an iPad you basically become part of the giant Apple environment. Fine if that is all you want to do. Ugly, if you want to do something else.

6) Pricing: $499 is a good starting price, but practically speaking, that doesn't give you much. If the goal of the iPad is to displace Netbooks as a choice, it is already on shaky ground at $499...and way out of market at $829 (64Gig and 3G wireless). If they wanted an entry-level model, they needed to do better on that one.

7) No GPS (if you don't buy 3G):  Maps and presence are the new "killer app," but their relevance is directly related to how they interface with GPS. Yes, you can get that with a 3G card embedded, but honestly, paying that much more ($139) for just a 3G card seems ludicrous.

8) Strategy / Positioning: Jobs made a point of positioning the iPad as a cross between the iPhone and a Mac book. I don't think that makes sense. The iPad is really a cross-between an Amazon Kindle and a Sony PS2. That is not necessarily a bad thing, but lets not try and sell this device in the wrong place.

Time will tell if these issues are minor bumps in the road, functions of iPad 1.0, or major issues. Right now however, it seems to me that it is best to sit out this version and wait for the next version of the iPad to come out.