A couple of weeks ago I wrote some blog posts expressing how I felt Google had failed with the launch of their Nexus One. It wasn't that the Nexus One wasn't a cool cell phone, it was just clear that Google's launch of the Nexus One was filled with so many missteps that it could not possibly succeed. Whether those actions were caused by hubris, inexperience or simple loss of mojo, no one really knows. But when a couple of weeks later it became apparent that the Nexus One wasn't selling, what we all know is that this little experiment has been a failure.
Now it seems as if those early premonitions are becoming true. In fact, a recent series of articles in Gizmodo highlight just how bad things have gotten. While no one (save Google) knows the real numbers, most projections of Nexus One sales peg the total at less than 150,000 units. Even worse, it seems as if the sales volume is decreasing month over month. In the world of wireless sales, that is a flop.
So what is Google to do? Well, they did solve one problem (T-Mobile as the Carrier) by announcing that basically all US Carriers are getting the Nexus One. That is a good first step given that their distribution model was challenging, at best.
What should they do next? Well, Gizmodo again has some good ideas that can be summed as BCS...Better marketing, Customer care improvement and Sell the Nexus One in stores. In short, if Google wants to be considered as a wireless carrier by bringing the Nexus One to market...they need to start acting like one. If not, then all those other blogs I wrote expressing how Google has lost its way will turn out to be true here too.
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