Want a Nexus One? Shouldn't be a problem...but caveat emptor.

Fast Company just published some great data from Flurry (Mobile Analytics) that significantly questions that success of Google's Nexus One launch. While admittedly, it has only been one week since Google's self-proclaimed "super-phone" came to the market, there is no doubt that it has been a very hard week for Google. The combination of questionable go-to-market strategies (more here), terrible customer experience, and a so-so device (more here) has resulted in a very small success rate in selling this device to the market.

I know that Google is new to the mobile business, but I have to think that many of these problems have been self-inflicted. As I have noted many times, the Googleplex is full of very, very smart people, but the fact is, the mobile phone business is not measured by smart people...but by basic block-and-tackle execution and relentless focus on customer service.  Whether the folks at Google forgot those facts, didn't listen to others, or simply thought that their model for bringing products to market was superior is irrelevant (though not necessarily surprising), the facts speak for themselves. The launch of the Nexus One has been a disaster, and it may be getting worse. And more critically, if Google doesn't get these issues under control ASAP, not only will they likely submarine their whole hardware strategy for the future, but potentially damage their brand in a way that has far more significant implications for the future.

Is that too harsh? If you think so, let me know below: